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  Q1. Story behind your Brand name or Logo   4C is a Marketing Communication Agency. In marketing we predict or foresee the success of t...


Q1. Story behind your Brand name or Logo


4C is a Marketing Communication Agency. In marketing we predict or foresee the success of the company/brand and work in that direction.

We help Clients just do that by supporting and handholding them through the Market Chaos.


Being a creative entity, we played with the word FORESEE to 4C

And built a premise of

  • Communication: That’s what Marketing is all about  
  • Creativity: The ability to think ahead and outside of the norms
  • Client centricity: To put client and his business first.
  • Collaborations: when a marketing team supports a business it’s a collaboration of many parameters that work together to achieve success.


Q2.  Whether this  Business is  started by you or Legacy of Generations


First Gen business. Founded by Anupama Parkar. An Agency that started as a one woman show has now grown into full fledged teams that work locally

and remotely worldwide. With multiple complimenting business verticals.


4C Integrated Trainings – A Training Facilitation Agency   

Manushia – Personal Branding agency

4C Infinite – An online platform for knowledge sharing and support

Q3.  What inspired you to start this business / entrepreneurship?


Coming from an influential business family back in India, business runs in the blood. I started my professional journey

Working for my father who ran a wholesale Commodities shop. He is my first business guru.


Since I was a kid my dream was to have my own business. Ideally an interior firm as am a postgrad in Commercial space design

But fate had other plans and I married a man who exported my dreams to Dubai.


A new place and a new space but the dream did not die


It remained burning bright

And today is a reality


In Dubai circumstances were such that I  had to change my career path to another creative domain that is Marketing.

Working with many agencies in the UAE,  I saw a gap in the market and grabbed that as an opportunity to launch my business

Today I have multiple businesses.


Q4. Kindly introduce  about your Business, briefly  products and services here.[Max 8 to 10 lines]


4C Integrated Communicators is a 11 year Marketing Communications Agency based in Dubai. We support business owners, startups, solopreneurs , shepreneurs

Manage their marketing function. You can ideally call us an Offsite Marketing Department. We handhold our Clients through the entire Marketing process from

Strategy, Planning, Execution and achieving the results which are tied to their Business targets.

In short we partner with you to achieve not only your marketing goals but also your business goals.


For our International Clients we support with Market research, Business setup and formation, distribution channel setup and supplementary services

Q5. What kind of  major challenges did you face while starting/doing business?


My first challenge when I started off was Funding. With my father gone, no one in the family believed I would handle a business.

My husband didn’t want anything to do with my business forget funding.  

He told me am better off with a 9  to 5 job.


I overcame that challenge and started off


Broke even in the first year itself and  never looked back.


The second challenge was an eyeopener – The pandemic

It made me realize however much we prepare for the worst.

Things can go wrong

All you need is to stay calm , be strong and believe you can sail through.

Theres always light at the other end of the tunnel


Q6.  What were the financial challenges you had   during the start of Business and how did you manage ?


The first challenge was to raise funds for the startup – I invested my savings and an angel of a friend supported with the rest.

Was lucky to have a high budgeted event to work on in the first year that took care of revenue targets, built our brand and we broke even too


During the past 11 years many a times we faced cash flow issues raising short term funds was always a challenge. 4C created a network of likeminded

Business owners who help each other with funds and also other aspects of the business.


Q7. Share with our readers the most inspiring moment in this journey of entrepreneurship or Business journey ?


When the going gets tough the tough get going true to this adage


When I started off 11 years ago there were many a people who supported me

Supported me wholeheartedly and without any expectations

This has inspired me to pay forward and help others who are aspiring to build business and a successful one at that

When people come to me with problems today

I am blessed to help them with a solution.

This is the premise I live by


Q8. Who is your role model or Inspiration in life personally or professional life ?


Many!! I like women who make things happen rather than wait for them to happen.  

My Mom being one. A self made woman, a trailblazer who is awarded by Govt of Goa for her service to mankind.

Another one is Sudha Murthy  - she still has a childlike innocence about her that gyrates me to her.


Sindhutai Sapkal – from being an unwanted child to being a Mother to many Hats off to her courage and strength.

I aspire to be somewhat like her and that’s my dream project 

Q9  What are your future plans? Or now what is your vision for the next five years?


To establish a strong network of business owners who can help each other scale personally and professionally.

And my dream project

Soon I will be talking about it in more detail.


Q10. What are your Core Power  Values in Life?


Transparent Communication

Integrity and Immense faith in oneself  is utmost for any success


In my professional as well as personal life I put people first

And that what has helped me in a good steed


Q.11 What is the one inspirational or Motivational message you want to  share to  our esteemed  readers?


There is a famous quote by Swami Vivekanand

‘Arise Awake and stop not till the goal is reached’


This first part of the quote talks about awareness

Be aware of your strengths and your weaknesses.

Accept them as that’s your true self.   


With acceptance comes the responsibility to act

Act wisely Act purposefully so that you are working in the right direction


Work diligently and the goal is not far away  


If you do fail

Use it as a learning curve, an opportunity to realign and rework

Do not fear Do not wonder Do not wander

Invoke, Evoke and Provoke

Do not stop till you reach your goal


Q12. Your accomplishments and Awards


That’s a long list

Always been academically acclaimed.

Awarded for my contribution to the fraternity


To list a few

Am A certified Independent Director

A Distinguished Toastmaster ( Leadership and Communication)

An Author

A Mentor


In the past 3 months have received 2 awards for Marketing from

TTW and DMD both Business forums in Dubai.

Received GrandQueens Leadership Award from Lions Club Hyderabad


Q13  Associated with various  Networking Forums,  & Social Organizations


Am a regular member of SNOW

Am the founding member of 4C Infinite, a business forum based in Dubai.


I have connections to more than 30 business networking forums world wide  

Q 14 LinkedIn profile URL link

Q 15  Facebook profile URL link


Q16 Twitter profile URL link


Q17. Instagram profile URL link

Q18  Personal blog URL link


Q19. Company website & Company blog URL link


Q 20  YouTube channel URL link ( if any)

Interviewed by  

Deepak Toshniwal 


Chief  Editor  -  &  Founder  

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