AVANI SALIA- ANCHOR--- Founder- Avani Enterprises-Mumbai -Maharashtra -India

Q1. Story behind your Brand name or Logo My Brand Name is Parv Events, named after my son, Parv and it means Celebration. My Mission is ...

Q1. Story behind your Brand name or Logo

My Brand Name is Parv Events, named after my son, Parv and it means Celebration.

My Mission is to make every Event a Celebration of lifelong Memories.

My logo is "Anchor" because my Forte is to hold the Audience with full Energy and Entertain them to the Core.

Q2. Weather this Business is started by you or Legacy of Generations

My Grandfather was a Shopkeeper and my Father, along with my Mother progressed it to a Departmental Store and further they Ventured and Succeeded into Wholesale of Grains and Pulses, and still continue to run both businesses Successfully for last 50 years now. All I know about Business, Market and Customers, is taught by them. Business is in our Family DNA. A Happy and Satisfied Client has always been our Motto and we always got it as Reward for our Efforts.
So YES, Entrepreneurship is given to me in Legacy, but Anchoring was my Passion since my Childhood, which I turned it into my Profession. I learnt from Observing other Anchors and their mistakes and thought myself What Not To Do, and ended up with Cheering Audience at the end of Every Show. Happy Faces and Twinkling Eyes have always been my Earning, and As they say, if you Love your Work, you actually don’t have to Work.

Q3. What inspired you to start this business/ entrepreneurship?

Since my young days, I was clear of doing something related to Entertainment. “The Stage” always Fascinated me. I always wanted to see People around me Happy and Cheerful. I wanted people to Enjoy the Present and Live at its Fullest. I wanted to give them Moments which they would never forget. So, I broke the Family Ritual of Continuing Family Business and started my Own venture as a Freelance Anchor in 2002 and then Established “Parv Events”, in 2009. A Complete Solution to Event Management (Now Virtual too).

Q4. Kindly introduce about your Business, briefly products and services here.

Am an Anchor with 20+years of Experience.
My Job is to Anchor the Audience and to make the main stars of the show look good. I make sure that there are smooth transitions between different segments of the program so that it flows smoothly. Should there be any hiccup, I ensure that it isn’t visible to the Audience.

Have Hosted 3000+ Events in last 20 years and 300+ Virtual Events in last 18 months.

I gradually expanded My Team and have 4 Junior Anchors and 10 Field staff in my Company, PARV Events.

Adventure Based Activities
Treasure Hunts | Treks | Adventure Camps

With Customized Themes and Self crafted Activities and a Fresh Script Every time

Q5. What kind of major challenges did you face while starting/doing business?

20 years ago, Women Anchors were still a Taboo.

But Strong Family Support and right choice of Platform like "Just Dial" played a Major Role in my Success.

Infinity mall, Andheri [Carnival for 10 days]
Mahindra & Mahindra [Employee Get Together]
Pidilite [Distribution meet] were my First 3 major Corporate Clients.

Post Events, I got referred by them to their contact Spheres and then my Fight look Off.

I was amongst few Women Anchors who can speak English, Hindi, Marathi n Gujrati, which was my advantage over others.

Q6. What were the financial challenges you had during the start of Business and how did u manage?

Nothing as such... because I started as a free Lancer and always made it a point to Confirm Event against atleast 30% Advance Payment.

Q7. Share with our readers most inspiring moment in this journey of Entrepreneurship or Business Journey?

There have been many, but what Excites me the most is being able to Entertain people with fun filled activities and bring out the Child in them.
Also being a Repeat Anchor to multiple Companies and Families with same set of Audience is a Super Challenging Achievement.
It helps me push my own limits and serve my Audience, nothing else, but The Best.

Q8. Who is your Role Model or Inspiration in Life personally or professional life?

My Parents, Smt. Pushpa & Shri Hasmukh Salia are my Role Model… Personally & Professionally. Their Trust in Me made me Bold and Honest.
My Mentor, Prof. Sanchita Dutta, who Introduced to me, My real Skills.
My Sarthi, Janhavi Sharma, My Friend, Philosopher, Guide and My Inspiration. Who Believes in ME… No matter what…

Q9 What are your future plans? Or now what is your vision for next five years?

I wish to Host a show on Silver Screen soon and Wish to start my Own Travel Show, focusing only On Indian Treks.

Q10. What are your Core Values in Life?

Confidence | Innovation |Adaption

Q.11 What is the one Inspirational or Motivational message u want to share to our esteemed readers?

“Compete with your Last Best”

Q12. Your accomplishments and Awards

1000+ Repeat clients.

Hosted Events for 3 generations of few Clients.

Amazing Bond with my Team of Artists and Professionals, who have been Together since joined.

Loads of Love and Compliments from Every Client.

Being Felicitated by Shri. Gopal Shetty with Personal Comment “Educational Felicitation bhi itne Entertaining ho sakte hain, who aaj hi dekha”
Translation: Entertaining Educational Felicitation, I am experiencing for the first time

Q13 Associated with various Networking Forums, or Social Organizations

Mumbai Business Forum
Mumbai KVO
KVO Sports Association
Kutch Yuvak Sangh
Event Planners Network

Q14. Facebook link

https://www.facebook.com/avani.salia

https://www.facebook.com/parvevents

Q15.Instagram Link

https://instagram.com/avanisalia

Interviewed by
Deepak Toshniwal

SNOW

Chief Editor - & CEO Deesha Foods

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